Printed Publication : Brochure, Pamphlet, Banner, and Leaflet.
Good morning, students. This is our second chapter. Are you ready to learn this chapter? Good! In this chapter, you will learn about brochure, leaflet, banner, and pamphlet. Do you know what they are? Yes! They can be used in advertisements, inform an event, present notice to people, and many other things. Brochure, leaflet, banner, and pamphlet are printed publications. They have different forms that distinct themselves from one another. It is usually placed in strategic places such as along the road, in front of a building, or inside of the elevator. There are some interesting things to learn today. So prepare yourself well!
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Now, before starting this chapter, it is better for you to prepare your book and writing equipment first. Great! You have prepared all of them. It means that you are ready to study. However, we should pray to God first for His blessings so that we can study English well today. Now let's start!
Printed Publication : Brochure, Pamphlet, Banner, and Leaflet
1. Brochure
Brochure is a publication consisting of one folded page, or several pages stitched together but not bound, used mainly for advertising purposes. Brochure originated in the early 1748. It is derived from a French word 'brocher which means to sew, from Middle French. It means to prick; from Old French 'brochier. They may advertise new products, locations, shops, events, hotels, etc. It should be very attractive so that people at least have a glance over it. Nowadays, there are varieties of patterns and designs in brochures. They can be magazine style brochures, 3-folded brochures or postcard brochures.
2. Pamphlet
Pamphlet is a sort of booklet which is not bound. It may only consists of a single sheet printed on both surfaces, The uses of pamphlets usually are for marketing various products and also for the dissemination of social or political information. Pamphlet was first introduced in 1387 as pamphilet or panffet.
3. Banner
Banner usually contains messages and information and is now widely used for advertising some events, products, or service. It is usually made on plastic background, butnowadays banner is also popularly used on web pages.
4. Leaflet
Leaflet is like pamphlet, but printed in smaller size. Its font size is small, so that the brief information can be written in the appropriate form. The reason of their small size is that they can be easily handed over to anybody. Though its sizes are small, its main focus is to grab the reader's attention. Leaflets should be the way that persuades readers to buy a product, or take action.
Well, That's our lesson for today.
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